July 14, 2017

Basic List Of Google Analytics Reports To Analyse

These are the basic Google Analytics reports one must analyse to improve ROI.

Sr NoAudienceSecondary Dimension
1DemographicsAge
2DemographicsGender
3GeoLocation
4BehaviorNew vs Returning
5TechnologyBrowser & OS
6MobileOverview
7BehaviorEngagement
Acquisition
8All trafficSource/Medium
9AdWordsKeywords
10AdWordsSearch queries
Behavior
11Site contentLanding pages
12Site contentExit pages
13Site speedPage timings
Conversions
14EcommerceProduct performance
Combinations
15LocationBrowser & OS
16LocationDevice
17LocationSource/Medium
18LocationProduct performance
19LocationNew vs Returning
20LocationHour of day
21LocationSession duration
22DeviceSource/Medium
23DeviceExit pages
24DeviceHour of day
25DeviceAge
26DeviceGender
27Source/MediumProduct performance
28Source/MediumNew vs Returning
29Source/MediumHour of day
30Source/MediumExit pages
31Product performanceMonth of year
32Product performanceHour of day
33Product performanceDate
34Product performanceAge
35Product performanceDevice
36Product performanceGender
37Product performanceBrowser
38Product performanceCity
39Product performanceNew vs Returning
40Page timingsBrowser
41Page timingsDevice
42New vs ReturningBrowser
43New vs ReturningDevice
44New vs ReturningExit pages