Prospects are waiting.
“Bring them in with Lead Nurturing.”
Lead Nurturing Consultancy
Sales and Marketing are two closely-related business areas. Marketing gets the leads, Sales closes it. Leads are your potential customers. You try to lure the leads to come and perform an action that transforms into revenue at some stage. But for some businesses, the leads should perform a repetitive action at timely intervals to find a sustainable place in the market. That’s why lead nurturing is an important stage in business growth.
Simply put, once a customer buys your products, you need to maintain the relationship with the customer for the customer to repeat the purchase again and again. For example, take a denim brand, you love it but you see them reminding you again and again about how good they are, what they stand for, why you need to buy their denims and so on. Otherwise, there are enough brands competing in the market to gain your attention.
In another scenario, you are a premium watch brand. Watch lovers know about your brand. If you do not nurture your lead, the next time they decide to buy a watch, they will not have any attachment with your brand and will end up purchasing another brand’s offering from the same category.
You may have some high-quality leads, acquired through online or offline lead generation campaigns. Nurture them with the right communication to turn them into converted leads. Radical Knights can help you with the best lead nurturing strategies and plans to boost your sales efforts.
Lead Nurturing Process – How it works?
Leverage Organic Marketing
Your business should be getting 50-60% Sales / Revenue from Organic SEO. Our SEO (Organic Marketing) efforts will improve your ROI by 75-100%
People get annoyed when they come across irrelevant ads. Our Lead Nurturing Consultants, study the behaviour of your prospective customers. Based on the likes and dislikes of the prospects, we create a lead nurturing communication plan to send just the right amount of communication materials at the right time. We pay special attention to the content quality and relevance.
Quantify data into measurable ROI
Through the lead scoring process, each action of a user is assigned a numerical value. For example, actions such as download the case study, sign-up for the webinar etc. can be given a specific score. Once the score reaches a benchmark number, the sales team can go ahead and pitch the client to convert the lead or take other necessary action.
Bombarding your prospects with too much information across platforms may not be a good idea. Based on the online spaces frequented by your prospects, we choose the right channels and incorporate multi-channel strategies in our lead nurturing efforts.
Time required to Nurture leads as per customer lifecycle
Based on the nature of your products or services, you may want to convert a lead to a one-time customer or a repeat customer. Our Lead Nurturing Consultation Company draws timelines as per the business goals of our clients.
Benefits of Lead Nurturing
- Marketing Automation
When you have the best of the technologies available today to perform tasks and streamline your marketing efforts, why not utilize them. Our team at Radical Knights will guide you with the automation process.
- Manage Prospects
With digitization, managing the huge database of your prospects becomes easier. You have all the information about your prospects at your fingertips.
- Save time and effort
Earlier, each and every step of lead nurturing consumed a lot of time, money and resources. We maximize your ROI by using cost-efficient ways to manage the leads online.
- Better Customer Service
Through our lead nurturing services, through research and campaigns we acquire a tremendous amount of consumer data relevant to your business. You can use this information to understand your target audience and improvise your customer services.
What our clients think about us?
We are seeing the improvement in our keyword ranking, organic traffic volume and CPL post Team PI3C started working on BuildMyEvent.com SEO & PPC Campaigns. They understood our business requirements & implemented strategy accordingly.
PI3C team is performance & ROI focused. They have helped our business by reducing cost per conversion by more than 30% within 2 months of getting onboarded. They were very quick in understanding our business model and through relentless effort were able to achieve the desired target. They are one of our most valued partners.
I was looking for some challenging role in Digital Marketing. I want to start my own company after 3-4 years. At PI3C, I am getting complete freedom to explore & to do experiments. It’s cool to work with a start up. I am learning a lot 🙂
Team PI3C approach is very professional. They understood our business requirements. our website was not ranking on Google for many competitive keywords but within 3 weeks of new website launch, Our website started ranking on first page of Google.
While doing MBA @ FABS College, I approached Power Image 3.0 Consultant ( PI3C ) for internship to learn Digital Marketing.I got freedom to try things & I did learn many smart Digital Marketing techniques @ PI3C. I got the best salary package in my batch 🙂
Team PI3C is associate with ITM from last 4 years and they are performing consistently. They understand our business requirements & challenges and they implement strategies accordingly to deliver results utilizing their versatile experience in the field of Digital Marketing.