The beginning of a new year for the digital marketing world would mean a lot of speculations about various new trends in the SEO marketing. There are many different features and components of the seo marketing and it is a matter of understanding and mastering for the people who are looking for seo services. There are many different trends in the SEO services that are much more improved and well managed. Here we are going to provide you the highlights of such trends to give you an idea of the latest SEO marketing methods of trends.
HTTPS is no longer an option
So far, it has been observed that this particular option keeps the website secure and today the cost of switching to HTTPS is minimal which is why it is no longer just an option to the users across the world. Google has also confirms the ranking signal for this extension and hence this is becoming a preferred choice among those who are running a website.
Long form content is still the epitome of performance
Content that is more than 2000 words in terms of length are called long form content respectively. It is observed that they are easily findable in the search engine and they have a better performance. This is actually a trend that came into being some couple of years back and even today it is relevant enough. The website developers who are looking for organically improving your rank adopt this particular method. This is one of the classic SEO trends in this year.
Social media- larger referral traffic
There are many activities and engagement that occurs on the social media and it has become an intricate part of digital marketing. They have vital role to play in the seo basics and the consumers are turning to the social media whenever they need customer support or anything associated with the brand. This is a major source of quality referral traffic and the trend is going to get even bigger than before.
Increase in home-based voice search
Google home allows the users to search for anything and everything with voice search and the trend of using voice search is also becoming very popular. The service would continue to evolve over the years for now and this in turn would give the local businesses a new way of being found online.
AMPs would become more popular
Accelerated mobile page or amp is going to become one of the largest trends this year. It helps the WebPages to load faster than ever and the users hence have a much better experience with the software. This is one of the most popular ways to build WebPages for static content that render fast.
Mobile first strategies
The largest trend is perhaps the innovations we see about SEO services associated with the mobile first strategies. The websites should be optimized such that it is easily searchable through the mobile devices since major number of people opts for mobiles today over anything else.