June 21, 2017

Website benchmarks for Brands / Start Ups to achieve 30% more ROI

Mr. Sam, opened a new restaurant and he spent Rs 1 cr promoting it to get more footfalls in his restaurant. However, when the guests entered in the restaurant, it was shabby and unpleasant and the food was not great. Hence guests left the restaurant and never returned. So where did Mr. Sam go wrong?

Most Startups and Brands are making the same mistake as Mr Sam: they are not focusing enough on the User (Customer) experience, hence their ROI/Sales/Revenue is lower than potential.

Here are the benchmarks for basic reference, based on our experience and estimation for websites to achieve maximum ROI & to increase sales/revenue.

 

Basic ParametersEcommerceReal EstateAutomobileEducation

Bounce Rate

20-25%25-30%25-30%

20-25%

Time Spent (Secs)600300300420
Pages/Session8-93-43-44-5
New Sessions (Less than 1 year website)65%60%65%60%
Returning Sessions (Less than 1 yr website)35%40%35%40%
New Sessions (Less than 1 – 2 yr website)55%60%60%60%
Returning Sessions (Less than 1-2 year website)45%40%40%40%
New Sessions (Less than 2 – 4 yr website)40%50%50%50%
Returning Sessions (Less than 2 – 4 yr website)60%50%50%50%

Desktop PageSpeed (Google Tool)

85+85+85+85+
Mobile PageSpeed (Google Tool)85+85+85+85+
Mobile Friendly (Google Tool)YesYesYesYes
HTTPSYesYesYesYes
Keyword Density for Imp Pages3-4%3-4%3-4%

3-4%

 

Basic ParametersInsurance     Finance                Stocks     Banking

Bounce Rate

30-35%30%30%

25-30%

Time Spent (Secs)420300360360
Pages/Session8-93-43-44-5
New Sessions (Less than 1 year website)65%60%65%60%
Returning Sessions (Less than 1 yr website)35%40%35%40%
New Sessions (Less than 1 – 2 yr website)55%60%60%60%
Returning Sessions (Less than 1-2 year website)45%40%40%40%
New Sessions (Less than 2 – 4 yr website)40%50%50%50%
Returning Sessions (Less than 2 – 4 yr website)60%50%50%50%

Desktop PageSpeed (Google Tool)

85+85+85+85+
Mobile PageSpeed (Google Tool)85+85+85+85+
Mobile Friendly (Google Tool)YesYesYesYes
HTTPSYesYesYesYes
Keyword Density for Imp Pages3-4%3-4%3-4%

3-4%

 

The above benchmarks are just for reference, based on business requirement(s) and challenges benchmarks might change for few websites.

We will consult you to optimise your website to improve ROI. Don’t be Mr. Sam.